Custom mobile bar
The Lavazza Summer concept is a mobile event bar project designed to engage with consumers.
The idea is to develop a mobile bar that can:
- Carry and communicate an alternative Lavazza identity.
- Be transported by truck, then easily rolled to its service location.
- Operate and be identifiable day and night.
- Have its own water supply to be autonomous, and connect to electricity via cable or generator.
The approach was to create a mobile bar that incorporates the Lavazza identity with freedom in the play of the logo on the front. It is primarily a brand promotion with recognition for consumers and casual passersby.
Designed on the principle of a barista bar, it houses a 2-group coffee machine and everything necessary to continuously serve cups of coffee.
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